Mid-market SaaS company (name withheld)
From Metric Chaos to Marketing Clarity
A mid-market SaaS company ($15M ARR) was running ~400 active campaigns across Meta and Google, spending $280K per month, with marketing, sales, and finance each calculating CAC differently.
We built a cloud-native marketing analytics pipeline on GCP that connected every platform to a single attribution model — delivering unified dashboards and cutting the monthly reporting cycle from three weeks to 48 hours.