Blog

Perspectives on data and AI.

What we are seeing in the field — on data architecture, engineering practice, analytics, and applied AI for mid-market businesses.

February 19, 2026

The attribution problem every D2C brand hits after significant ad spend

Every platform reports its own ROAS. Add them up and they account for more revenue than you actually generated. Here is what the right attribution model looks like and why it matters.

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January 8, 2026

The OEE gap: what most manufacturers get wrong about production data

Most manufacturers know their target OEE. Very few have a real-time view of their actual OEE. The difference between those two numbers, measured at machine level, is where production capacity is being lost.

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November 12, 2025

Why your freight cost is always a surprise

Most logistics businesses manage freight cost in arrears. Here is what unified freight cost intelligence looks like and why it changes how you negotiate with carriers.

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September 18, 2025

Power Query vs DAX: Where to Optimise for Maximum Performance

When your Power BI reports load slowly, the problem usually comes down to where you are doing your data work. Here is how to decide what belongs in Power Query and what belongs in DAX — and how to make both run faster.

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September 3, 2025

Data Mesh vs Lakehouse: Which Should Your Business Choose?

Data mesh and lakehouse architectures both promise to solve your data challenges but take completely different approaches. Here is how to pick the right one for your organisation — without wasting years of effort on the wrong choice.

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August 12, 2025

The Ultimate Guide to Cloud Cost Efficiency After Migration

Moving to the cloud is just the beginning. Companies often see bills skyrocket post-migration without proper optimisation. Here are the strategies that actually reduce cloud spending by 30–60% after migration.

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August 5, 2025

How to Build a Data Pipeline That Scales From Gigabytes to Petabytes

Most companies start with simple data flows, then hit walls when their data explodes. Here is how to design pipeline architecture for unlimited growth from day one — so you never have to rebuild from scratch.

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